Emerald – Facebook Marketing – Vietnam

Knowledge – Tips – Services
Posted by Emerald on January 4th, 2011

Maybe you already have a Facebook account… apparently there’s 500 million of us so it seems likely, but do you really want your business life to become mixed with your personal one? Perhaps you have been successful in avoiding creating a Facebook account but as you see more and more articles encouraging businesses to get “Facebooking”, you are starting to wonder if there might be something in it.

The gains are multiple with key ones being an ability to update your audience in a two way dialogue, the social communications and recommendations between friends in a community of 500 million+ active Facebook users. Unlike a web page with a higher level of static content, discussion can happen instantly on your Facebook Page, and updating it with a new post can take mere minutes. It all sounds good, surely there has to be a catch and suddenly we’re back to wondering if it is all hype and not relevant for our business.

I’m not an expert by any means, but I have been thinking about this question and believe it comes down to identifying your expectations and how much time you are prepared to invest in it. Below I’ve listed some initial questions that may help you to make the first decision to either find out more, or to decide it’s not for you (for now).

1. Is your customer audience on Facebook?

It would be easy to answer this with a yes and point to the 500 million+ Facebook users, but do you really know that your customer audience is using this and wants to use this to connect with you? Has your audience already created an unofficial Page for your business? This does happen; Coca-cola being probably one of the better known brands who realised an unofficial page had been created by two enthusiastic customers.

2. What do you want the Page to achieve for your business?

The first question was definitely easier, for this one you need to look at your own immediate, mid and longer term goals. Will a Page assist in working towards these goals, improving customer service for example by providing a faster, more visible channel for customers to ask questions or raise issues? Do you want to start working with early adopters for new products or services and see a Page as allowing you to connect with these individuals. You want to draw up a short list of goals, say no more than three and this gives you a starting place and a direction to aim your Facebook activity in.

3. Who will be responsible for the Page?

The newest office recruit because they sounded enthusiastic, your IT person because it is “technology”, customer service, marketing?

Maybe you want to use more than one person and take advantage of the different skillsets available within your business, from being able to hold an online conversation to being interested in the lastest developments on Facebook. While I would recommend making sure you have at least two admins on your Page, you do need to decide who holds overall responsibility for what is added to the Page and the style that you want the Page to use e.g. serious, informal, humorous.

4. How much time do they/you have to invest each week in Facebook activity?

A Facebook Page is not the start and end of the process, it is just the beginning. Although creating a page can be achieved in minutes, it takes time to engage with your online audience and for them to engage and start to interact with you. Having a Page and listing offer after offer will give your audience less to talk about than if you ask a thought provoking question or ask for feedback on a product that you know has received mixed reviews. You will receive negative and positive feedback to respond to, this is social media and how you handle the feedback can make a significant difference to how an audience view your Page. So while you don’t need to spend days to get a single post ready, you should allocate regular appointments with the Facebook Page so you can stay on top of tasks.

As you’ve read the questions you may have realised that you don’t have the time just now to invest in Facebook, or you want more time to work out what it is you want to achieve from it. If you are interested in learning more you will find short guides in the supporting pages that will take you through the terminology and structure of Facebook, along with short “how to” tutorials (including how you can keep your personal and business Facebook lives separate).

If you’ve decided Facebook is not for you, you now hopefully know some of the reasons behind your decision and if it wasn’t a definite “no” then please have a look at our supporting information to help confirm your decision.

(Facebook Marketing)

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