Emerald – Facebook Marketing – Vietnam

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Posted by Emerald on February 17th, 2011

The holiday season is a happy time for Bead Trust. Located in North Carolina, the supplier of unique, one-of-a-kind glass and gemstone beads likes to thank its customers with sales around key holidays. With Facebook now driving nearly a third of all new customers to her site, founder Carter Singh is increasingly relying on Facebook Ads to raise awareness of these special offers.

Carter, who is also one of the artists behind these beads, started out by advertising her store in October. She used two Facebook Targeting filters that allowed her to direct ads to the most likely customers using ‘Likes and Interests’ Targeting and ‘Friends of Connection’ Targeting. Carter experimented with different combinations of Likes and Interests, including words related to beads and beading to see which ones performed the best.

For every holiday, she offered a different discount promotion code. For example, for Columbus Day, she offered the promotion code “COLUMBUS10”, which gave shoppers 10 percent off. For Thanksgiving, she offered 15 percent off of merchandise during the entire week.

Recently, Carter has started tracking her orders by asking her customers at checkout “Where did you hear about Bead Trust?” Nearly 30 percent of her new customers indicated Facebook as the source. With this news, Carter plans to continue to use Facebook Ads to offer discount codes for the rest of the year. She thinks it’ll be a great way for people to get together and make gifts for the holiday season.

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Carter says Facebook Ads are user-friendly, as she has been able to narrow her targeting options and and be successful doing so. She also says Facebook allows her to make her ads more appealing with images. She says this is what attracted people to her ads, saying “a picture is worth 1,000 words.”

In just three months of advertising on Facebook, more than 1,000 people have connected to her Facebook Page. Orders for beads are now coming in every day from all over the country.

Bead Trust is strictly an online store where people are able to browse the site and choose from a wide variety of glass beads, African beads, pearls and more. Because it doesn’t have a physical store location, it has mostly relied on promoting its products through trade magazines and online advertising platforms. Carter decided to advertise with Facebook Ads because she thought it would make sense to reach out to potential customers who are using the same medium as her—the Internet.

(Facebook Marketing Solutions)

Download album anh tren facebook thumbnaiil 1 How a Bead Supplier Uses Facebook Ads to Drive Holiday Sales

Để download toàn bộ album ảnh trên facebook bạn thường phải dùng cách thức thủ công tốn rất nhiều thời gian. Add-on fluschipranie (Firefox) và Download Facebook album’s photos (Chrome) sẽ giúp bạn thực hiện điều này một cách nhanh chóng và tiện lợi nhất.

Sau khi Add-on Facepad của firefox giúp download toàn bộ… Continue reading

facebook static FBML How a Bead Supplier Uses Facebook Ads to Drive Holiday Sales
Bài viết này giới thiệu đôi nét về FBML, Landing Page cũng như cách sử dụng Static FBML để tạo thêm các thành phần cần thiết cho fanpage.


FBML (Facebook Markup Language) dịch nôm na là Ngôn Ngữ Đánh Dấu Facebook. Các lập trình viên có thể dựa trên ngôn ngữ này để tạo ra các… Continue reading

Hơn 80% các công ty quảng cáo lớn tại Mỹ sử dụngFacebook Ads để tự quảng bá trong khi các doanh nghiệp cũng bắt đầu coi mạng xã hội này như một môi trường thuận lợi để thực hiện các chiến dịch mở rộng thị trường.

Với 340 triệu lượt người sử dụng mỗi tháng, Facebook Ads đã trở thành một công cụ không thể bỏ qua đối với 83 trong số… Continue reading

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